Packed for Performance (PFP) is a premium sports brand founded in 2024 by Bruno Tingle with one simple objective, to bridge the gap between performance and convenience. Its flagship product, the 5-in-1 Mobility Pack, is the first of its kind. A patented, portable solution that brings together foam rolling, resistance bands and recovery tools in a travel-ready kit. Created to make elite preparation and recovery accessible anywhere, the brand has already gained attention and support from high-profile athletes, with Alex Oxlade-Chamberlain holding a stake in the business, positioning PFP as a fresh force in the industry.
“At PFP, our mission is clear; to enable athletes to have access to everything they need to prepare, activate and recover for elite performance, on the move.”
With strong foundations and growing momentum, PFP is set to expand its reach and bring its innovation to athletes worldwide.
We built the site on Shopify, designing it to feel as clean and performance-focused as the product itself. With only two SKUs, we had the opportunity to create a streamlined experience that showcases the Mobility Pack as the hero product. The product detail page highlights the bag’s versatility in a clear and simple way, while the product listing page uses strong assets, including video and imagery, to showcase what’s inside.
By leaning on engaging visuals and a minimal layout, we brought the brand’s vision to life and let the product speak for itself.
You can explore the site here: Packed for Performance. Since launch, the brand has already gained strong interest and we are excited to watch it grow.
