Trigère are a luxury heritage clothing brand. Originally created by iconic designer Pauline Trigère, the brand was brought to life in 2019 by designer Franklin Benjamin Elman, who reached out to us to bring the brand to the world of e-commerce for the first time.
Using a Shopify theme, we took this framework and stripped it back, and custom designed a number of features for the site. The design phase of the project was presented on Adobe XD for the client to review, feedback on and then we got to work with the development.
We created a launch strategy using paid ads on Facebook and Instagram. The strategy involved targeting affluent areas in NYC, London, Hong Kong & LA to sign up to a mailing list using Klaviyo’s custom form integration. Once users sign up they receive a password to the website before anyone else, giving them a first look at the reawakening of Trigère.
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