Ruched & Ready is an inclusive fashion brand founded in 2019 by Liverpool native Lucy Bramley. Motivated by her own challenges in finding flattering plus-size clothing, Lucy set out to create a label that celebrates and enhances curvy figures. The brand offers figure-hugging dresses and shapewear designed to flatter women and enhance curves, available in UK sizes 6 to 20. Ruched & Ready has garnered a dedicated following, including celebrities like Maya Jama and Emily Atack. The brand continues to expand, with plans to introduce a ‘Basics’ collection focusing on comfortable, curve-enhancing everyday wear.
We designed a sleek and user-friendly Shopify website for R&R, ensuring a clean and classy UI. The project focused on improving usability with clear sizing charts, well-structured layouts and enhanced white space. New fonts and an updated look and feel gave the site a modern touch. An integrated Instagram feed and refined collection pages, complete with detailed descriptions, helped showcase their products beautifully. The website launch aligned perfectly with R&R’s new collection and photography. Additionally, we made delivery and returns information more transparent, ensuring a smooth shopping experience for customers. The result: a stylish, functional, and engaging online store.
We delivered a new website using Shopify, making it a strong platform for fashion brands. With clear navigation, a modern design and smooth functionality, the site provides a great shopping experience from start to finish. If you’re looking to grow your fashion brand online, get in touch. We create Shopify websites that are easy to use and built around your needs, helping you attract and retain customers while showcasing your collections effectively.
Lucy Bramley, found of R&R said
“Can’t thank Josh & the team enough for our amazing new website, fully understood the brief & was executed perfectly & speedy. Josh is always on hand for any queries I have too, really happy with our Shopify site!”
